Called Pelleve, the process uses radio-wave technology to induce heat into the skin, stimulating collagen growth to tighten skin and reduce the appearance of wrinkles.

The technology was developed by Ellman International, a medical company in Oceanside, N.Y., that got its start making equipment for dental surgery.

Pelleve was granted FDA approval as a facial wrinkle reducer in May 2009, said Tom Harper, vice president of global marketing at Ellman. The equipment was initially used to stop bleeding during surgery, said Harper, adding that the treatment is now being used in well over 200 facilities in the country. “Patients seem to feel there’s a lot of value in the product, especially around the eyes and jawline,” he said.

WHAT TO EXPECT The doctor or technician will apply a protective gel, then run the handpiece over the area being treated. Patients generally report feeling a sensation of warmth. “It goes to a point where it feels very hot,” said cosmetic surgeon Amiya Prasad, one of several Long Island doctors using the treatment. “Most people tolerate it very well,” he added. No numbing or anesthesia is required (or desired since they want you to speak up if it gets too hot).

DOES IT WORK? “Pelleve has worked out to be a good service for our patients, for the person who is not quite ready for a face-lift,” Prasad said. Likewise, Greenvale dermatologist Deborah S. Sarnoff says patients have been happy with the procedure, which she often combines with Botox and fillers. “A Pelleve treatment is administered to improve overall skin laxity,” she said, “then I inject filler to areas that may need more volume and Botox to relax the dynamic wrinkles.”

Sarnoff says that, unlike other treatments, “patients see an immediate improvement,” though many doctors suggest two or three sessions for the best results.

HOW’S IT DIFFERENT? Pelleve differs from Thermage, another procedure that uses radio frequency, in that the handpiece can be moved back and forth over the skin, which doctors say allows them to more easily target problem areas.

COST Harper says costs vary widely. In this area, treating the entire face runs $1,500 to $2,000 a session; treating a single area (like the eyes) can run $500 to $1,000.

WHO SHOULD HAVE IT? Both Prasad and Sarnoff say the ideal Pelleve patient is someone with mild to moderate wrinkling or skin laxity, or someone who had a face-lift and wants to maintain the results.

Celebrate his forthcoming book the “The Fine Art of Looking Younger”. A limited engagement with access to exclusive insight into high-profile secrets to long-lasting beauty. Special promotions and offers will be available to guests.

Please confirm your attendance and if you will be bringing any guests. To RSVP, phone (212) 265-8877.

Thank you so much for your hospitality when we were at your office.  We had a great time getting to know you.
You went out of your way to make us feel comfortable about everything and letting us ask a hundred questions.
Beth and I hope to see you again in the near future.

You are working for an exceptional doctor who really cares about his patients which seems to be a rare things these days.

Dr. Prasad is very “undoctor”-like and that’s what makes him appealing  — along with his great work of course.

Have a great week and thanks again for all your kindness.

Will
(Patient, late 40′s, Male Upper and Lower Eyelid Surgery performed by Dr. Amiya Prasad)

Our Wine, Cheese & Beauty Evening!
Tuesday, October 5, 2010
6:30 – 8:30 PM
61 E 66th Street, New York, NY

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]]> http://drprasadsfacelift.wordpress.com/2010/09/30/youre-invited-to-our-wine-cheese-beauty-evening/feed/ 0 drprasadsfacelift http://drprasadsfacelift.wordpress.com/2010/09/24/social-life-magazine-features-preeminent-park-avenue-facial-cosmetic-surgeon-and-author-dr-amiya-prasad-in-september-issue/ http://drprasadsfacelift.wordpress.com/2010/09/24/social-life-magazine-features-preeminent-park-avenue-facial-cosmetic-surgeon-and-author-dr-amiya-prasad-in-september-issue/#comments Fri, 24 Sep 2010 17:41:42 +0000 drprasadsfacelift http://drprasadsfacelift.wordpress.com/?p=203 ]]> Prestigious, trendsetting Social Life Magazine featured highly-regarded Park Avenue facial cosmetic surgeon – and author of the forthcoming book “The Fine Art of Looking Younger” – Amiya Prasad, M.D., F.A.C.S. in its September issue, and recently feted Dr. Prasad and other featured Hamptons Social Life leaders at an event at the Social Life Estate. There, Prasad was seen chatting it up with the stunningly-beautiful cover girl and animal rights activist Beth Ostrowski Stern – like him, an author of a compelling new non-fiction book aimed at helping people improve their lives.

Dr. Prasad was also seen tête-à-tête with celebrity powerhouse and “Real Housewives of New York City” breakout star Ramona Singer, and celebrity model fashionista and “ultimate trendsetter” Kim Bates, recently described in the New York’s Daily Style as a combination of “fashionable, chic, sassy, popular, stunning, classy, elegant, fabulous, posh, sparkling, polished and witty.”

This issue of Social Life focused on Dr. Prasad’s distinctive philosophy on facial cosmetic surgery. “If people compliment you on your surgery, then you probably had too much surgery,” he explained. “Your goal should be to seek natural-appearing features rather than a whole new face.”

Social Life noted that “Dr. Prasad’s clientele stand by this philosophy, accumulating a large fan base for the past fifteen years that includes high profile socialites and celebrities. It’s not a simple nip-and-tuck with Dr. Prasad – his boutique practice is especially designed for discerning clients who desire rejuvenation treatments with natural and subtle results, based on understanding his patients’ main concerns and real goals.” Social Life noted that Dr. Prasad’s practice focuses on his premiere specialty, eye rejuvenation and facelifting, and “for eye rejuvenation, men account for fifty percent of Dr. Prasad’s clients.”

Social Life featured Beth Ostrowski Stern on the cover, and described her as: “Besides flowing wheat blonde hair and cornflower blue eyes, this model and activist’s dedication to the Hamptons and its wildlife sets her apart from the rest. Genuine, sweet and funny, Beth is a tireless advocate for animal rights, a year-round Hamptonite, and now a proud author of “Oh My Dog” (Simon & Schuster).

Dr. Amiya Prasad is a pre-eminent Manhattan and New York area facial cosmetic surgeon with offices in Park Avenue Manhattan and Garden City Long Island. He is the author of the forthcoming beauty guide “The Fine Art of Looking Younger – A Leading Cosmetic Surgeon’s Guide to Long Lasting Beauty.”

For more information about Dr. Prasad, or to arrange an interview, please contact Mary Vail at maryv@beautifulforever.com or at 702-289-2225.

Miss Universe host Natalie Morales wearing Robin Rothfield’s RichRocks jewelry . . . Budding novelist Tinsley Mortimer getting a facial from the New York office of cosmetic surgeon Dr. Amiya Prasad . . . Tyra Banks having a model-appropriate dinner of “water, watermelon salad and shrimp cocktail” at NYY Steak at Yankee Stadium.

Park Avenue – Manhattan – August 25, 2010: Labor Day Weekend, the last big summer bash before heading back to school or the work-day grind, is known as the unofficial end of summer and the beginning of cooler weather. For millions, it represents their last chance to work on their tan, to catch a few rays, and to frolic in the summer sun.

This late in the summer season, many sun-worshippers will set aside caution, refusing to protect their skin from the ill effects of harsh and harmful UV rays. More important than caution – “just this once” – they’re looking for that one last shot at the coveted “sun-touched glow.” However, Park Avenue’s renowned cosmetic facial aesthetic surgery expert, Dr. Amiya Prasad, M.D., F.A.C.S., advises late-summer sun-bathers to resist the temptation of exposing delicate skin to UV rays, especially in the facial area.

“It may seem like fall is right around the corner, but the Labor Day sun is still a “summer sun,” with all the potential to create skin damage that can leave you looking older than your years,” Dr. Prasad explained. “Without protection from UV rays, your ‘sun-touched glow’ is going to cost your skin – and the price includes wrinkles, dry skin and premature age spots. Perhaps they won’t be visible this year – or next – but the damage is real, and it doesn’t automatically reverse itself.”

Dr. Prasad recommends using layered protection that includes moisturizers and high SPF sunscreens, as well as cover ups such as hats and UV-rated sun glasses. Sitting under shaded areas such as umbrellas or awnings – as part of minimizing exposure times – will help to eliminate or at least reduce the harsh effects of over-exposure to the summer sun.

“Combine several elements that – together – will greatly minimize the UV exposure to your skin,” he recommends.

Is it adviseable to consider a facelift with an oculoplastic surgeon?

Dr. Prasad also helps viewers to understand specialties in cosmetic surgery and plastic surgery. Dr. Prasad provides guidelines to selecting a doctor as your surgeon.